Determine the volume of your target market (including the different sub-markets)
Our target market is defined by two customer segments: investors and entrepreneurs. Both segments will
use different services provided by the platform, depending on their needs.
In terms of volume, we found in our research some interesting statistics:
Investors - unfortunately, the number of Romanian investors has fallen lately because of the lack of financial
knowledge and market uncertainty. Most of SMEs are looking for foreign investments, and their number actually increased
this year by 17,6%.
Entrepreneurs - according to this
article, Romania ranks second, after the UK, in terms of increasing the number of SMEs in 2013-2017. During this period of
time, the total number of newly established businesses reached 499,419.
Determine the approximate number of players / competitors in your targeted market
We have found some platforms that correspond to our business idea(3), along with others
intended either for investors or entrepreneurs.
Present the competition and if possible market share for each competitor
The competition consists of the following platforms:
multifinantare.ro
businessangelsromania.ro
roca.business
romanianstartups.com - for entrepreneurs
fluentinfinante.ro - for investors
Estimate your potential market share in year 1, 2, 3, 4 and 5 after launch
We estimate that our potential market share over the next 5 years will tend to be 80-90%.
Because there is no business that offers the two features like ours, competition is split
into 2 sub-frames, and the fact that we both offer gives us a plus.
If there are applications running the same services along the way, we will review these market shares
Determine the total market value and the value of your market share for years 1, 2, 3, 4, 5
- year 1 -> 0
- year 2 -> 10.000
- year 3 -> 20.000
- year 4 -> 30.000
- year 5 -> 20.000